Discover the nocturnal open world of urban car culture, driven by 5 unique ways to play and win, in this thrilling reboot of Need for Speed™. Carve your own unique path, via multiple overlapping stories, gaining reputation on your journey to become the ultimate icon. Ventura Bay is your urban playground; from downtown, the harbour and the canyons, the city comes alive while you sleep. Features Rich Authentic Customization: Build a car that reflects your character through extensive visual and performance customization. Five Ways to Play: Need for Speed returns with 5 unique ways to play, Speed, Style, Build, Crew and Outlaw, enabling you to earn reputation and ultimately win your way. West Coast Urban Setting: Discover a nocturnal open world of urban car culture you never knew existed.